digital marketing agency

Google's AI Overviews Changing Search Behavior: New UX Study Reveals User Patterns

unifynode

Author, Cleaner

Jul 7

,2025

Google’s AI Overviews Changing Search Behavior: New UX Study Reveals User Patterns

Google’s AI Overviews Changing Search Behavior: New UX Study Reveals User Patterns A groundbreaking user experience study has revealed how Google’s AI Overviews are fundamentally changing the way people interact with search results. The research, conducted by digital marketing experts Kevin Indig and Eric van Buskirk, tracked 70 U.S. searchers…

Why Law Firms Are Not Generating the Leads They Want Through Google Ads in 2025

unifynode

Author, Cleaner

Jul 6

,2025

Why Law Firms Are Not Generating the Leads They Want Through Google Ads in 2025

In 2025, law firms are investing heavily in Google Ads, but many are seeing disappointing results in return. Despite pouring thousands into their campaigns, they’re often left with a low volume of leads, unqualified inquiries, and mounting advertising costs. The legal industry remains one of the most competitive sectors in…

How to Driving More Foot Traffic to Your Business with Local SEO

unifynode

Author, Cleaner

Jul 2

,2025

How to Driving More Foot Traffic to Your Business with Local SEO

Local SEO: Driving More Foot Traffic to Your Business In today’s digital-first world, local businesses face a unique challenge: converting online searches into physical store visits. The key to bridging this gap lies in effective local SEO strategies that align with how consumers actually search, evaluate, and choose local businesses.…

unifynode

Author, Cleaner

Jul 1

,2025

How Santa Clarita HOAs Can Cut Costs and Improve Efficiency with AI Automation from Unify Node

Homeowners Associations (HOAs) in Santa Clarita are facing growing operational challenges in 2025. Rising service costs, administrative burdens, and increased demands from residents are putting pressure on board members and property managers to do more with less. Whether your HOA governs a gated community, a condominium complex, or a large…

Custom ChatGPT Agent for Automated SEO Audits

unifynode

Author, Cleaner

Jul 1

,2025

How to Build a Custom ChatGPT Agent for Automated SEO Audits

How to Build a Custom ChatGPT Agent for Automated SEO Audits In today’s fast-paced digital marketing landscape, efficiency is everything. SEO professionals constantly seek ways to streamline their workflows while maintaining quality. That’s where AI comes in – specifically, creating a custom ChatGPT agent that can perform automated on-page SEO…

The Rise of Privacy-First Search Engines: Why Users Are Making the Switch

unifynode

Author, Cleaner

Jul 1

,2025

The Rise of Privacy-First Search Engines: Why Users Are Making the Switch

The Rise of Privacy-First Search Engines: Why Users Are Making the Switch In an era where online privacy concerns continue to grow, privacy-first search engines are experiencing unprecedented popularity. These alternatives to mainstream search platforms are attracting users who value their digital privacy and want to search the web without…

Digital Marketing & SEO Strategies for Los Angeles Injury Law Firms

unifynode

Author, Cleaner

Jul 1

,2025

Digital Marketing & SEO Strategies for Los Angeles Injury Law Firms

Los Angeles is one of the most saturated and competitive legal markets in the United States, particularly in the personal injury space. With hundreds of firms competing for the same pool of high-intent leads, standing out requires far more than a polished website or a strategically placed billboard on the…

Google Launches Generative AI Leader Certification for Business Professionals

unifynode

Author, Cleaner

Jun 30

,2025

Google Launches Generative AI Leader Certification for Business Professionals

Google Launches Generative AI Leader Certification for Business Professionals Google has introduced a new Generative AI Leader certification program specifically designed for non-technical professionals who want to lead AI initiatives within their organizations. This certification addresses the growing need for business leaders to understand and implement AI strategies, particularly when…

Google Search Console Now Reporting AI Overview Links as Single Positions

unifynode

Author, Cleaner

Jun 30

,2025

Google Search Console Now Reporting AI Overview Links as Single Positions

Google Search Console Now Reporting AI Overview Links as Single Positions Google has updated how AI-driven search features are reported in Search Console, with significant implications for SEO professionals tracking their search performance. According to recent updates from Google, all links within AI Overviews share a single position in search…

How Tariffs Will Impact Your PPC Campaigns in 2025: Expert Strategies to Maintain ROI

unifynode

Author, Cleaner

Jun 29

,2025

How Tariffs Will Impact Your PPC Campaigns in 2025: Expert Strategies to Maintain ROI

The landscape of digital advertising is set to undergo significant changes as new tariffs take effect in 2025. For marketers managing pay-per-click (PPC) campaigns, these economic shifts present unique challenges that require strategic adaptation. Understanding how tariffs affect your PPC performance is crucial for maintaining competitive advantage in an evolving…